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Saturday, September 12, 2009

Tourism Boom Forecast Following Planning Win in Joao Pessoa

By Leslie Richards

Following protracted negotiations the Ministerio Publico Federal (MPF) has granted Brazils North Eastern state of Paraba permission to construct a major new conference centre in the state capital, Joao Pessoa. The centre will be located in Cabo Branco, Joao Pessoas number one residential district. This is a tranquil area with a spectacular beach, great restaurants and bars and is a prime investment location.

It was confirmed by Infrastructure Secretary, Francisco Sarmento, that the Government of Paraba has now fulfilled all necessary terms laid down by the MPF and works will start in September. The conference centre has an estimated budget of $50 million.

The conference centre sits within a large masterplanned area with proposals for at least six large resort hotel schemes. Investors have watched with interest as legal arguments have raged over the land for over 20 years.

The area has some of the best beaches in Paraiba, and it has been environmental concerns, which have delayed the development of this location and the expansion of the city. The essence of the agreement between State and Federal bodies was agreement on the safeguarding of existing wildlife, vegetation and protection of the beaches.

This agreement will bring a boom to tourism in Joao Pessoa and will be a landmark development within the North East of Brazil, states Sarmento. The building will help to improve the touristic network we already have in place and will give us increased drawing power in our low-season months he goes on to say. Real estate prices are forecast to increase massively now that this legal impasse has been resolved. The new hotels and resorts will have a knock-on effect throughout the city, which is good news for the canny investors who already have Joao Pessoa on their radar.

Joo Pessoa is one of Brazils most exciting yet little-known cities. It is located on the Brazilian North East coast and is home to some of the most beautiful beaches in the region. Known as the gateway to Europe due to its position as the most easterly point of the Americas, it is popular as a holiday destination amongst Brazilians from the South who choose it for its charm and absence of towering high rises that dominate some of the more heavily developed North Eastern cities.

Joo Pessoa is renowned as Brazils safest city with great restaurants, lively bars and extensive shopping areas. It is also officially the world's second-greenest city, full of squares, gardens and areas of preserved natural forest.

8 The City is well run with a very rich and varied cultural programme and a wide range of events from and art exhibitions to large-scale classical and popular music festivals. A recently constructed Science and Cultural centre in Cabo Branco has formed a centre point to the cultural programme.

Joo Pessoa, and the state of Paraba in general, is experiencing rapid growth and expansion. The domestic housing market is booming thanks to economic expansion and migration from the south, and international interest is hotting up. For investors, the area already offers excellent year-round rental prospects due to its 12-month season, and excellent resale opportunities thanks to the growing stream of international and domestic buyers. New hotels and resorts and the construction of a major conference centre will only increase Joao Pessoas investment potential. - 23200

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