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Tuesday, September 1, 2009

Annuity Marketing About Earning the Trust of Annuity Prospects

By Bruce Darber

Selling annuities isn't like working on a used car lot. People aren't asking for a sales pitch when they seek annuity advice. They want honest answers that spell it straight. They seek information they can trust.

More than just a sales pitch, annuity marketing is educational in its purest sense. While you're selling a product that depends on building annuity prospects, if you aren't up front, you'll never learn your clients' important trust.

Economies are shifting these days, and people have every right to be scared. They should understand, however, that annuity marketing is a far safer investment than the stock market when it comes to financing. Many annuity prospects seek security after watching their stock market savings evaporate with the economic collapse.

Let your clients realize they have the option to later sell the annuities as well. Annuities can be sold as well as bought, whether your clients need the money immediately for a financial emergency or just realize they don't need as much annuity as they thought.

While there are many ways to build annuities, ultimately you are building a relationship with your clients. Annuities promise a secure future for your clients. It's a relationship that needs to sustain into the future.

Trust grows with relationships, and honesty is always the best policy. Clients should be considered like family and friends. Keep their best interests in mind when marketing annuities.

Salesmanship that doesn't spell it straight out is transparent. Ultimately, it hurt your business. While trust builds up overtime in a relationship, it cab be quickly destroyed.

Be honest and educational about the realities and benefits of the annuities market. As you build the trust of your clients, they'll recommend you to family and friends, build up your portfolio over time. - 23200

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